Every CBS website ships with the SEO architecture, schema markup, and conversion engineering that agencies charge $5,000/month to bolt on after the fact. We build it in from the start.
Click any feature for the full breakdown. No vaporware — every feature listed here ships with your site on day one.
Title tags, heading hierarchy, keyword placement, internal linking, and image alt text — built into every page, not bolted on after.
Learn more → 📋 Structured dataValid JSON-LD on every page — LocalBusiness, Service, FAQPage, BreadcrumbList, and more. Triggers rich results automatically.
Learn more → 📍 Multi-city targetingDedicated location pages for every city you serve — with city-specific schema, geo-targeted content, and local keyword targeting.
Learn more → 🎯 Built to convertEvery layout decision — CTA placement, form positioning, trust signals — is based on conversion data, not aesthetic trends.
Learn more → ✍️ Industry-specific contentReal content written for your industry — not "Welcome to our website" filler that sounds like every other AI-generated page.
Learn more → 🔓 Own everythingDownload your WordPress theme. Install anywhere. Modify the code. Switch hosts. No monthly platform fees. No lock-in. It's yours.
Learn more →Title tags, heading hierarchy, keyword placement, internal linking, and image alt text — built into every page, not bolted on after.
Every page follows proven heading structure. Primary keyword in H1, variations in H2s, long-tail in H3s. Google understands your content hierarchy before it reads a word.
Your primary keyword appears where Google weighs it most — the opening paragraph. Not buried. Not keyword-stuffed. Naturally placed for both crawlers and humans.
Service pages link to location pages. Location pages link to the homepage. Blog posts link to service pages. The link equity flows exactly where it needs to.
Every image ships with keyword-integrated alt text. Not "IMG_3847.jpg." Descriptive, keyword-rich, accessibility-compliant alt attributes on every asset.
Every page gets a unique, keyword-front-loaded meta title under 60 characters and a compelling meta description under 160 characters. Written for CTR, not just crawlability.
Clean, keyword-forward slugs. No dates, no stop words, no /page-id/12345/ garbage. /plumber-austin-tx/ — short, descriptive, rankable.
Valid JSON-LD on every page — LocalBusiness, Service, FAQPage, BreadcrumbList, and more. Triggers rich results automatically.
Not a plugin. Not a checkbox. Every CBS page ships with valid, tested JSON-LD structured data in the <head>. Google reads it on the first crawl.
Restaurants get Menu + LocalBusiness. Lawyers get Attorney + LegalService. Contractors get HomeAndConstructionBusiness. The right schema for your vertical, automatically.
FAQPage schema on every page with an FAQ section. Your answers expand directly in Google search results — 2-3x more SERP real estate than competitors.
BreadcrumbList schema gives Google your site hierarchy. Shows clean navigation paths in search results: Home → Services → Plumbing → Emergency Repair.
Multiple valid schema types per page using @graph. Homepage might carry Organization + WebSite + FAQPage + BreadcrumbList — all valid, all triggering different rich results.
Every schema block passes Google's Rich Results Test before your site ships. No errors. No warnings. No "invalid structured data" messages in Search Console.
Sample schema output
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Smith Plumbing",
"areaServed": "Austin, TX",
"priceRange": "$$",
"hasOfferCatalog": { ... }
}
</script>Dedicated location pages for every city you serve — with city-specific schema, geo-targeted content, and local keyword targeting.
Serve 5 cities? Get 5 unique location pages. Each with locally-written content, city references, service area details, and dedicated schema markup. Not doorway pages — real content.
Every location page carries its own LocalBusiness JSON-LD with the right address, service area, geo coordinates, hours, and contact info. Google Local Pack loves this.
"Plumber in Austin TX" on one page. "Emergency Plumber Round Rock" on another. Each location page targets the keywords people in that city actually search.
Your location pages align with your GBP listings. Same NAP data, same service areas, same categories. Consistency signals that push you up the local 3-pack.
Not just city pages. Service area pages let you target entire regions, counties, or metro areas with unique content and schema for each zone.
Start with your home city. Add more locations as your business grows. Each new city gets its own optimized page with full schema and local content.
Every layout decision — CTA placement, form positioning, trust signals — is based on conversion data, not aesthetic trends.
No section without a next action. Primary CTA in the hero, secondary in features, booking in services, phone number in the footer. The visitor always knows what to do next.
Badges, review counts, years in business, service area counts — positioned where visitors look first. Trust before transaction. Always.
Contact forms with smart field reduction. Name, phone, message. Not 15-field forms that nobody completes. Positioned on high-intent pages where people are ready to act.
Native booking widget support — CheckCherry, Calendly, Acuity, or custom forms. Embedded on service pages and location pages where intent is highest.
Click-to-call buttons. Thumb-zone CTA placement. Short paragraphs. Sticky mobile headers with phone number. 60%+ of local traffic is mobile — every pixel is designed for it.
Review widgets, testimonial blocks, and client logo strips placed at decision points — not buried on a separate "Testimonials" page nobody visits.
Real content written for your industry — not "Welcome to our website" filler that sounds like every other AI-generated page.
Our AI doesn't just fill templates. It's trained on industry-specific conversion patterns, terminology, and customer psychology. A plumber's site reads like a plumber wrote it.
Each service gets a dedicated page with keyword-targeted content, pricing context, process explanations, and FAQ sections. Not one paragraph with a stock photo.
Split-screen layout with photo and description. Pulls your business story, credentials, and differentiators into a page that builds trust and authority.
Industry-relevant questions and answers based on what customers actually ask in your market. Pre-built for FAQPage schema and ready to convert hesitant visitors.
Blog system with category support, featured images, and SEO-optimized templates. Content marketing infrastructure from day one — not added as an afterthought.
No "Lorem ipsum." No "Insert your content here." Every page ships with real, usable content. Customize what you want — but you don't have to start from scratch.
Download your WordPress theme. Install anywhere. Modify the code. Switch hosts. No monthly platform fees. No lock-in. It's yours.
Not a proprietary page builder. Not a hosted SaaS page. A real WordPress theme you download as a .zip and install on any WordPress host in the world.
Wix charges $17-159/month. Squarespace charges $16-49/month. CBS is a one-time purchase. First year hosting included, $100/year after. That's it.
HTML, CSS, PHP, JavaScript — it's all yours. Customize colors, layouts, functionality. Hire a developer to extend it. The code belongs to you.
Use our included hosting, or install on SiteGround, Cloudways, WP Engine, or your own server. You're not locked into our infrastructure.
Cancel your Wix subscription and your site vanishes. With CBS, your site exists on your server, on your domain, under your control. Forever.
Access to 60,000+ plugins. WooCommerce for e-commerce. Yoast or Rank Math for advanced SEO. Gravity Forms for complex workflows. The entire WordPress ecosystem at your fingertips.
3-year cost comparison
Feature-by-feature comparison. No spin — just what ships with each platform.
| Feature | Wix | Squarespace | Durable | CBS |
|---|---|---|---|---|
| Own your code | ✗ | ✗ | ✗ | ✓ |
| JSON-LD schema markup | ✗ | ✗ | ✗ | ✓ |
| Local SEO pages | ✗ | ✗ | ✗ | ✓ |
| Industry-specific AI | ✗ | ✗ | ~ | ✓ |
| One-time pricing | ✗ | ✗ | ✗ | ✓ |
| Conversion engineering | ✗ | ✗ | ~ | ✓ |
| Booking integration | ~ | ~ | ✗ | ✓ |
| Blog system | ✓ | ✓ | ✗ | ✓ |
| 60,000+ plugins | ✗ | ✗ | ✗ | ✓ |
| Host anywhere | ✗ | ✗ | ✗ | ✓ |
✓ = included ~ = limited/partial ✗ = not available
SEO architecture, schema markup, local SEO, conversion engineering, AI content, and full WordPress ownership — all included in every plan. Starting at $299.
Industries
Every vertical gets an industry-specific AI site — not a generic template with your logo swapped in.
Process
How we build your site — from brief to live
Three steps. No back-and-forth. No waiting for a developer to respond to your email.
Pricing
See what's included at every tier
Every feature above is included. One-time purchase, no monthly fees.